Context matters and we create context whether we are thinking about it or not. Without consideration, our communication could lack context and, therefore, lack the proper meaning in the message we’re trying to send. To insure you’re communicating well, it’s time to get reconnected to your context creator.
Product marketers rely on customer reviews to help sell their wares. But how do they encourage more? Should they try to engage customers who don’t write reviews? What demographics and psychographics should they focus on to make the most of their pleas to get more reviews? Our research with Focus Pointe Global answered those questions.
Individual happiness is informed by how we perceive ourselves in comparison to others. However, that information is asymmetrical. In other words, I have very detailed information on my own life but only vague impressions of your life. But that doesn't stop us from comparing. See how we can address asymmetrical perceptions in the workplace.
The brand experience in loyalty programs has many points of influence. One significant point is the rewards catalog. Participants' opinions of the loyalty program are heavily influenced by their experience with the rewards catalog. This article highlights the 4 things to keep in mind when building a loyalty program awards catalog.