Incentives encourage action to do (or not do) something, typically different or more than what is being done now. In other words, an incentive is intended to motivate incremental behavior. But what’s the BEST way to do it?
The brand experience in loyalty programs has many points of influence. One significant point is the rewards catalog. Participants' opinions of the loyalty program are heavily influenced by their experience with the rewards catalog. This article highlights the 4 things to keep in mind when building a loyalty program awards catalog.