the way in which one acts or conducts oneself, especially toward others.
a seemingly magical process of transformation, creation, or combination.
Behavior is complex. To understand or change behavior, a rational approach is not enough. We’re contaminated by our biases. We take shortcuts.
Tap into the insights of behavioral sciences and you tap a (nearly) universal elixir to help people to make better decisions and live better lives.
Behavioral sciences help explain our sometimes flawed decision making.
Harnessing them creates more effective marketing, higher ROI sales incentives, more engaged employees, deeply loyal customers and gathers people to your cause.