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Personality Traits of Reviewers and Non-Reviewers

Personality Traits of Reviewers and Non-Reviewers

Product marketers rely on customer reviews to help sell their wares. But how do they encourage more? Should they try to engage customers who don’t write reviews? What demographics and psychographics should they focus on to make the most of their pleas to get more reviews? Our research with Focus Pointe Global answered those questions.