Does offering free food at work attract talent or retain employees? It’s best to consider your own circumstances before you pilot a food perk; however, firms are doing it because it works. Take a look for a more in-depth review of why (and why not) to consider it.
October 2018 was packed with podcast interviews and behavioral science summits. In this post, I discuss highlights from two of the summits: one focused on applying behavioral sciences to marketing (in San Francisco) and the other sponsored by ideas42 (in New York City). The learnings reinforced my theme that Context Matters.
Context matters and we create context whether we are thinking about it or not. Without consideration, our communication could lack context and, therefore, lack the proper meaning in the message we’re trying to send. To insure you’re communicating well, it’s time to get reconnected to your context creator.
Product marketers rely on customer reviews to help sell their wares. But how do they encourage more? Should they try to engage customers who don’t write reviews? What demographics and psychographics should they focus on to make the most of their pleas to get more reviews? Our research with Focus Pointe Global answered those questions.
Behavioral sciences are revealing new ways to solve problems and many of the solutions are counter to what we used to consider intuitive. Even with the evidence, our “rational thinking” discounts some of these solutions much like the the Scotland Yard detective discounted a silent dog at a murder scene in Sir Arthur Conan Doyle’s, The Silver Blaze.”
Individual happiness is informed by how we perceive ourselves in comparison to others. However, that information is asymmetrical. In other words, I have very detailed information on my own life but only vague impressions of your life. But that doesn't stop us from comparing. See how we can address asymmetrical perceptions in the workplace.
The brand experience in loyalty programs has many points of influence. One significant point is the rewards catalog. Participants' opinions of the loyalty program are heavily influenced by their experience with the rewards catalog. This article highlights the 4 things to keep in mind when building a loyalty program awards catalog.