Food as a Perk

Food as a Perk

Does offering free food at work attract talent or retain employees? It’s best to consider your own circumstances before you pilot a food perk; however, firms are doing it because it works. Take a look for a more in-depth review of why (and why not) to consider it.

Decluttering Hacks: How to Deal with Too Much Stuff

Decluttering Hacks: How to Deal with Too Much Stuff

Knick knacks, novelties, gewgaws, tchotchkes, odds and ends of all sorts are crowding out space where your familiar stuff currently resides. What to do about it? Decluttering is the key, but it’s difficult without the help of a few behavioral science hacks.

The Impact of (Good) Onboarding

The Impact of (Good) Onboarding

The cost of turnover has never been higher and onboarding has been shown to have a dramatic impact on lowering turnover costs. This blog post explores a case study of how one training manager reduced turnover by over 50% in one year by moving to a more behaviorally-focused onboarding process.

A Tale of Two Summits - Trends in Behavioral Sciences

A Tale of Two Summits - Trends in Behavioral Sciences

October 2018 was packed with podcast interviews and behavioral science summits. In this post, I discuss highlights from two of the summits: one focused on applying behavioral sciences to marketing (in San Francisco) and the other sponsored by ideas42 (in New York City). The learnings reinforced my theme that Context Matters.

Context Matters

Context Matters

Context matters and we create context whether we are thinking about it or not. Without consideration, our communication could lack context and, therefore, lack the proper meaning in the message we’re trying to send. To insure you’re communicating well, it’s time to get reconnected to your context creator.

Keeping Up with the Billionaires or How to Be Successful with a Lot of Lucky Breaks

Keeping Up with the Billionaires or How to Be Successful with a Lot of Lucky Breaks

Are you smart, diligent and hardworking but still not a millionaire? Maybe your success isn’t predicated on smarts but is heavily influenced by luck and you just don’t want to admit it. Get in line.

Personality Traits of Reviewers and Non-Reviewers

Personality Traits of Reviewers and Non-Reviewers

Product marketers rely on customer reviews to help sell their wares. But how do they encourage more? Should they try to engage customers who don’t write reviews? What demographics and psychographics should they focus on to make the most of their pleas to get more reviews? Our research with Focus Pointe Global answered those questions.

What I'd Like to Say to Oscar Munoz

What I'd Like to Say to Oscar Munoz

Airline travel could be so much better if the communication from the airline better matched our travel decision timeframe. Wouldn’t it be great to get an email announcing there’s a 95% chance you could volunteer your seat arrived the night before you were to fly?

The Dog That Didn’t Bark

The Dog That Didn’t Bark

Behavioral sciences are revealing new ways to solve problems and many of the solutions are counter to what we used to consider intuitive. Even with the evidence, our “rational thinking” discounts some of these solutions much like the the Scotland Yard detective discounted a silent dog at a murder scene in Sir Arthur Conan Doyle’s, The Silver Blaze.”

Bigger Stones, Bigger Happiness

Bigger Stones, Bigger Happiness

Individual happiness is informed by how we perceive ourselves in comparison to others. However, that information is asymmetrical. In other words, I have very detailed information on my own life but only vague impressions of your life. But that doesn't stop us from comparing. See how we can address asymmetrical perceptions in the workplace. 

Don't Short Sheet the Rewards Catalog

Don't Short Sheet the Rewards Catalog

The brand experience in loyalty programs has many points of influence. One significant point is the rewards catalog. Participants' opinions of the loyalty program are heavily influenced by their experience with the rewards catalog. This article highlights the 4 things to keep in mind when building a loyalty program awards catalog.